SKU: 24743871632

The Laws of Simplicity: Design, Technology, Business, Life

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The Laws of Simplicity: Design, Technology, Business, LifeTen laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75 megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."



Binding Type: Paperback
Publisher: MIT Press
Published: 09/01/2020
ISBN: 9780262539470
Pages: 128
Weight: 0.30lbs
Size: 7.90h x 5.40w x 0.40d
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SKU: 24743871632

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Brenda Linam
Omaha, US
★★★★★ 5
well made
Size: 1-pack
great for weak shoulder to get it way out there
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Reviewed in the United States on January 6, 2025
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Melesio Bustamante
Phoenix, US
★★★★★ 5
Favorite balls
Color: Multicolor, Size: 6 PACK
I never thought that my black lab mix could enjoy a ball more than the slightly larger silicon (sp) ones we have used for years. The sound has her ears up from the moment I pick one up. Please not, these are not indestructible. Throwing them away once they break open (for heavy chewers) is best.
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Reviewed in the United States on April 18, 2026
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TRT
Bozeman, US
★★★★★ 5
Dog loves these
Color: Multicolor, Size: 6 PACK
Perfect balls for dogs who chew the squeaker out. These have the felt going over the plastic squeaker piece. Super bright colors and perfect size for medium and small dogs.
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Reviewed in the United States on May 21, 2026
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dreamy
Lake Worth, US
★★★★★ 5
So far so good!
Color: Multicolor, Size: 24 PACK
So far so good! Our Belgian Malinois/Black Lab mix goes through other brands of squeaky tennis balls in a matter of days. Including the ones that cost 2.00 a piece. Thrilled to see that the first one is still intact after a couple of weeks of play. She must squeak them if they are in her mouth so they do get quite a workout. I would highly recommend them.
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Reviewed in the United States on April 21, 2026
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alethia
Los Angeles, US
★★★★★ 5
Nice
Color: Yellow, Size: 6 PACK
My puppy loves these but it stopped squeaking in like 5 min! He’s a big boy tho 🤷🏽‍♀️
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Reviewed in the United States on April 30, 2026

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