SKU: 59034324585

Intellectual Property Strategy

Sale price$13.73 Regular price$15.26
Save 10%

Pay in installments of $3.81 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 23 - Jul 28

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Intellectual Property StrategyHow a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book,

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.



Binding Type: Paperback
Publisher: Mit Press
Published: 10/07/2011
ISBN: 9780262516792
Pages: 172
Weight: 0.45lbs
Size: 7.07h x 5.16w x 0.57d

Review Citations: Library Journal 09/01/2011 pg. 120
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 59034324585

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.2 ★★★★★
Based on 17 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
J
Verified Purchase
Jennifer Davies
Omaha, US
★★★★★ 5
Dog approved
Color: Michigan Wolverines, Style: Goal Post Chew Toy
Dogs love these! On our second one when the first one became a T. Go Blue!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 25, 2025
B
Verified Purchase
Beverly Thompson
Omaha, US
★★★★★ 3
Well made but not tasty
Color: Tennessee Volunteers, Style: Goal Post Chew Toy
Our dog just didn’t like it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 10, 2026
S
Verified Purchase
Susan
Houston, US
★★★★★ 5
Puppies love it!!!
Color: Michigan Wolverines
I’m so happy with this dog toy! It’s the perfect way to show off my team pride while keeping my puppies entertained. The toy is durable and holds up to lots of chewing and tugging. The Michigan Wolverines logo looks great and it's the perfect size for my pups to grip and play with. GO BLUE!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 23, 2025
L
Verified Purchase
LS from New Jersey
Los Angeles, US
★★★★★ 5
Dog Loved It
Color: Michigan Wolverines
Lasted for months, dog loved it. Can't believe tug toy wasn't ripped apart
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 13, 2024
B
Verified Purchase
Brittany Ascencio
Lexington, US
★★★★★ 5
Pretty tough toy
Color: Florida Gators
I have a 65lb staffordshire terrier and she has had this toy for months, plays with it pretty often and is still holding up for months. I use it as a tug and pull toy and she has such a good time!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 23, 2022

recommand products