SKU: 95851334234

Fully Booked Without Burnout: A Massage Therapist's Guide to Building a Six-Figure Business with Fun, Freedom and Passion

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Fully Booked Without Burnout: A Massage Therapist's Guide to Building a Six-Figure Business with Fun, Freedom and PassionAre you a massage therapist running your own business? You got into massage because you want to help others. And you are great at what you do So you want it to be successful. You want to help even more clients. And you want to be able to look back and say YES I did that But when it comes to the business side of things let's just say maybe "it's not a strength." You've posted on social media, you have tried discounting and a letterbox drop, but nothing

Are you a massage therapist running your own business?

You got into massage because you want to help others. And you are great at what you do So you want it to be successful. You want to help even more clients. And you want to be able to look back and say - YES I did that

But when it comes to the business side of things ... let's just say maybe "it's not a strength."

You've posted on social media, you have tried discounting and a letterbox drop, but nothing is working and you're not sure where to go next. You're stressed out because there's so much to do, yet it seems like your hard work isn't creating the lifestyle you expected. The passion fades as the bank account drops... all you want is consistency and to be able to create a long-term career doing what you love.

Luckily, we have been there before, with over 29 years of combined experience in massage and business. We made a lot of mistakes on our journey to success, and along the way we learned what works and what doesn't. And now we're sharing the secrets with you

Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive. We show you exactly what steps to take to create an outstanding business and help you build your tribe, attract your ideal clients, take care of yourself and create the income you need... so you can turn your passion into a rocking business

About the Authors

Elicia and James Crook are business coaches, trainers and mentors to hundreds of massage therapists. Elicia grew her massage business from where she started - working on family and friends in her lounge room - to at one point having nine staff and doing 100+ treatments per week across the team. James is a speaker, author and marketer who ran a boutique digital marketing agency since 2003, working with hundreds of small business clients each year.

Together, Elicia and James created the Fully Booked Without Burnout blueprint so massage therapists can create more success, stability and passion in business and life.



Binding Type: Paperback
Publisher: Sprout Publishing
Published: 03/20/2018
ISBN: 9780994328427
Pages: 272
Weight: 0.72lbs
Size: 8.27h x 5.83w x 0.57d
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SKU: 95851334234

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4.2 ★★★★★
Based on 6 reviews
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Halil Aksu
Massapequa, US
★★★★★ 5
Must Read - True Strategy for the Age of AI
Format: Hardcover
I'm a management consultant and an entrepreneur reading these kinds of books for more than 30 years. It took me only 5 days to read this book. But it took me another 5 days to summarize all my notes and thoughts and share with my team. And I think it will take me more than 5 years to implement and build everything inspired and suggested by this book. Sangeet explains in a very fluent, structured and captivating way, with real world examples, how business models change, how AI plays a critical role. We does eliminate all the hype about AI fiction but he focused on AI facts. Strategy is not about how to invest in AI, it's about "where to play" and "how to win." Read this great book, get inspired, and change everything you think you knew about AI and business strategy.
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Reviewed in the United States on November 30, 2025
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P. Steinlauf
Belleville, US
★★★★★ 5
Reshuffle Just Reshuffled My Perspective
Format: Paperback
Reshuffle completely reshaped how I think about Gen AI and disruption. Sangeet Paul Choudary does a brilliant job of weaving real-life examples with practical frameworks, making big shifts in tech feel both understandable and actionable. What I loved most is how he pushes the conversation beyond the usual “AI won’t take your job, but someone who knows AI will.” Instead, he asks the tougher question: what if the job itself no longer exists because of AI? It’s bold, thought-provoking, and incredibly relevant for anyone navigating change right now. This book feels less like theory and more like a roadmap — one that left me reflecting on my own work and excited about the opportunities ahead. Highly recommend, especially if you’re looking for fresh ways to think about leadership in the age of AI.
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Reviewed in the United States on September 8, 2025
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Edward J. Knight
Charlottesville, US
★★★★★ 4
Overall sound thesis worthy of thoughtful consideration
Format: Kindle
Choudary’s book has the tag line, “Who wins when AI restacks the knowledge economy.” While the book is annoying in sections, vague in others, and prone to jargon in yet more locations, the basic thesis is sound and compelling. It’s worth considering. Choudary’s main argument is that the winners after AI technology is widely adopted will be those who take a systems view of their business rather than simply upgrading individual elements within it. He backs this with several examples based on past technological disruptions and hypothetical case studies. He argues that the best advantages from AI will come from improved communication and managing risk. He supports these arguments reasonably well within the chapters. He also includes 10 Takeaways at the end of each chapter, which is extremely helpful for recapping and making sure the reader understood the thesis. What gets annoying is Choudary goes back to the same case studies again and again and again. I reached the point of saying, “the horse is dead. Please stop flogging it.” Next, some of his arguments about things like “managing risk” are vague—there’s not enough about specific risks to be useful, which leaves AI as a magic wand to wave. Finally, as with many business writers, Choudary occasionally (but not overwhelmingly) drops into jargon like “technological solutionism.” Overall, I recommend the book. It’s made me think, even as I struggle to apply the principles to my own business.
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Reviewed in the United States on November 22, 2025
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NehSin
Dallas, US
★★★★★ 5
Must read - Insightful and Trusted
Format: Paperback
Reading “Reshuffle” was both intellectually energizing and personally relevant for me. Sangeet Paul Choudary’s work is more than just a business strategy manual, it’s a lucid roadmap for thriving amid constant change. Having spent the past decade steering our teams through multiple waves of technological disruption, I recognized my own journey in Choudary’s stories of platform transformation. His concepts of “connectors” and “combinators” spoke directly to challenges I’ve faced: breaking down silos, fostering creative recombination of ideas, and unlocking new sources of value in our organization. There were moments while reading when I paused, reflected on recent strategy sessions, and realized how much we could benefit from the frameworks outlined here. What truly set “Reshuffle” apart for me was Choudary’s ability to tie cutting-edge AI trends to everyday executive decisions. When he wrote about the collision between legacy content pipelines and new generative workflows, it echoed conversations I’ve had with other executives. “Reshuffle” reminded me that constant evolution isn’t just a necessity, it’s an opportunity to lead with optimism and vision. Choudary’s voice is empathetic, insightful, and refreshingly practical, making the book feel like advice from a trusted colleague as much as a renowned thought leader. In short, “Reshuffle” is a must-read for anyone tasked with steering a tech company through turbulent times. For me, it has become a personal touchstone for navigating and embracing what’s next.
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Reviewed in the United States on August 20, 2025
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Verified Purchase
Renato Beninatto
Grantham, US
★★★★★ 5
Finally, a framework that makes sense of AI's impact on knowledge work
Format: Kindle
Most books about AI focus on task automation and productivity gains. Reshuffle does something different: it explains how AI restructures entire systems through three constraints: tasks, coordination, and risk. For someone working in the language services industry, this book was revelatory. It helped me understand why so many conversations about AI and translation feel misdirected. We debate whether AI will replace translators when the real question is: how will AI reshuffle who creates value in language services? Choudary's central insight is that when AI removes old constraints (like scarcity of expertise), value doesn't disappear. It migrates to new coordination and risk management challenges. This applies across all knowledge professions, not just translation. Section 2 on knowledge work is particularly strong. It shows that lawyers, consultants, accountants, and translators are all experiencing the same fundamental transformation. We're not uniquely vulnerable; we're part of a larger reshuffling of how knowledge creates value. If you're trying to position yourself or your organization for what's coming, this book offers the clearest framework I've found. It's not about having better AI tools. It's about understanding where value pools are forming in the new system. Recommended for anyone in knowledge work who wants to move beyond surface-level AI discussions.
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Reviewed in the United States on January 25, 2026

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