SKU: 91343674458

Aveda Men Pure-formance Thickening Paste 75ml

Sale price$44.96 Regular price$49.95
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Ships within 48 hours · Estimated delivery Jul 24 - Jul 29

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Description

Aveda Men Pure-formance Thickening Paste 75mlThe Aveda Men Pure Formance Thickening Paste 75ml is a high performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional grade styler marks a breakthrough in mens hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide

The Aveda Men Pure-Formance™ Thickening Paste 75ml is a high-performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional-grade styler marks a breakthrough in men’s hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide immediate structural support to fine or thinning hair.

The formula is meticulously balanced with Aveda’s exclusive Pure-Formance™ phyto-active blend, featuring certified organic licorice root, seaweed, and plai. These ingredients work in synergy to soothe the scalp and provide a protective antioxidant shield against environmental pollutants. Unlike traditional "thickening" products that can be sticky or heavy, this paste offers a dry, matte finish that is highly restylable. This 75ml jar is a concentrated grooming essential that respects the hair's biological integrity, leaving it significantly thicker and prepped for a variety of modern, textured styles.

Benefits

  • Instant Hair Expansion: Uses amla to physically bulk up the hair fiber, making it appear and feel significantly thicker and more abundant.
  • Pliable Moderate Hold: Provides enough structural support to define styles while allowing you to restyle throughout the day without losing the "thick" effect.
  • Matte Finish: Delivers a modern, non-greasy look that is perfect for achieving "lived-in" texture and a natural aesthetic.
  • Scalp-Soothing Botanicals: Infused with licorice root and plai to maintain a healthy scalp environment and prevent product-induced irritation.
  • Antioxidant Protection: Helps shield the hair surface from the drying effects of the Australian sun and urban dust.
  • 93% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources according to ISO standards.
  • Signature Pure-Formance™ Aroma: Leaves hair scented with a rich, spicy, and refreshing blend of certified organic spearmint, vetiver, and lavender.

Ideal For

  • Fine or Thinning Hair: Specifically balanced for men who want to camouflage scalp visibility and increase the substance of their hair.
  • Textured Styles: The ultimate solution for achieving "messy" crops, quiffs, or any look that requires a matte, high-definition grip.
  • Short to Medium Lengths: Ideal for providing lift and architectural shape to hair that is prone to falling flat.
  • Clean Beauty Devotees: Perfect for men seeking professional salon results from a 100% vegan, cruelty-free, and Leaping Bunny certified brand.

Why you'll love it
You’ll love this thickening paste because it delivers the "holy grail" of grooming: maximum density with zero weight. At AMR Beauty, we know that our male customers value confidence and efficiency; this product ensures your hair looks sharp and full in seconds. You will love the immediate "oomph" it provides to your roots and the way it allows you to maintain a matte, professional finish even in humid conditions. The sophisticated, earthy scent provides an immediate boost of confidence, leaving your hair smelling masculine and looking exponentially thicker.

Final word
Don't let fine hair dictate your grooming options. The Aveda Men Pure-Formance™ Thickening Paste 75ml offers a sophisticated, science-led solution that respects the biological complexity of your hair. By choosing this high-performance botanical styler, you are choosing a future of resilience, high-definition thickness, and total styling confidence.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91343674458

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Wonder Woman
Bozeman, US
★★★★★ 5
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Color: Blue, Size: Medium, Color: Blue, Size: Medium
My son gave a one day notice that he was attending the prom so I frantically searched for something nice to wear. I did not know what size to get because his measurements do not match the measurements provided by the seller. He is 5’6” and weighs 154. He has a thicker build. After reading several reviews my husband and I decided on size small, however, Amazon told me I should get size medium. I should have chosen size small because this medium is a little too big by probably an inch and a half in both the front and back. We did not have time to alter the jacket, but fortunately, it still fit well. I am so grateful for Amazon Prime overnight shipping. I also bought his shirt, tie, shoes, and mask from Amazon. The jacket arrived folded in a little zip bag. I was surprised that it wasn’t wrinkled; it only had a few creases that needed to be ironed/steamed out. The jacket is excellent quality and looks the same as the advertised photos. I am very pleased with this last minute desperate purchase!
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Reviewed in the United States on March 30, 2026
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Alicia C. Robinson
Boise, US
★★★★★ 5
Recommended
Size: Medium, Color: Black
Great fit and great quality. I do recommend this product.
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Reviewed in the United States on April 10, 2026
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Acrowbat
Charlottesville, US
★★★★★ 5
Suprisingly good quality and a great looking jacket
I have been searching for a ring master jacket for a circus themed gala where I will be the Auctioneer/Ring Master. All the other jackets I looked at were either cheap costume stuff or just looked a little too much military Hussar style with all of the added gold tassels. This has just the right class and definitely the right look. I was worried it would fit weird or just not be constructed well but I could not be any happier with this jacket- the sleeves are a perfect length when my arms hang at my side, as is the high waist cut and the length of the tails are also just right- and best of all the sequins really shine. I spent my career in the circus and the performing arts and this would have been more than acceptable on stage for someone to wear as a ring master or to look fancy and sparkly, assuming nobody will be standing on your shoulders and popping off your sequins. It is comfortable to wear, although I would not say it allows for full range of motion relative to a costume I would have actually worn in a circus while doing acrobatics. But that would be a totally hand made costume with flexible material and 4-10x the price. Overall it cannot be beat for your average wearer!
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Reviewed in the United States on January 9, 2023
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Everett O'Keefe
Louisville, US
★★★★★ 5
Order big!
Flashy and fun. Runs small so order big!
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Reviewed in the United States on January 21, 2026
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JMcAfreak
Charlottesville, US
★★★★★ 4
Well Made, Runs A Little Small
I bought this on short notice for a drag show. I wasn't expecting a whole lot, but it exceeded my expectations in a lot of ways. The interior feels like the inside of a standard suit coat, and is comfortable for long term wear. The sequins are sewn on in a pattern, and there's little, if any, fallout. I've only found a couple sequins on the floor. I've used it a lot since the drag show, for a lot of things (live streams, videos, etc). Absolutely worth the price, and I've already gotten my money's worth out of it. It does run a little small, but it still mostly fits according to the size chart. A few notes: - It doesn't have button holes, so if you're looking for something that buttons up, look elsewhere. - Washing instructions say to machine wash cool, warm iron (do not tumble dry, do not dry clean). I'd say run it on the gentlest cycle you can muster, or just spot clean stains and the pits (if you're sweaty). I don't know how well this thing would survive a wash, but I haven't needed to wash it yet.
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Reviewed in the United States on June 12, 2021

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