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Description
Riding for the Brand: The Power of Purposeful LeadershipRiding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's
Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.Binding Type: Paperback
Publisher: Whitt Enterprises
Published: 06/20/2005
ISBN: 9780977000401
Pages: 128
Weight: 0.32lbs
Size: 8.00h x 5.00w x 0.30d
Review Citations: Ingram Advance 11/01/2005 pg. 142
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4.1 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Can I be a heretic in this world?
Format: Kindle
This world is fun.
This world is interesting.
This world would be fascinating to visit.
And that also holds true with the characters. Fischer is interesting even as a semi-broken former elite businessman who threw it all away just before getting hit by a truck and thrown into the world. The humble and not-so-humble villagers he meets are perfect foils for him. They never felt like they were nothing but tropes. Yes, Roger's wife is sick and he's grumpy and unwelcoming, but there were depths to it. We learn over time who he is as a husband, father and farmer. All of the other human characters have some backstory even if we don't see it on the pages. Its still clearly reflected in their decisions and actions.
And the animal friends of Fischer that slowly gain power and intelligence due to his actions are wonderful.
This is a story that was carefully and lovingly crafted and is definitely one of my favorites for the year to date.
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Reviewed in the United States on April 24, 2024
★★★★★ 5
Heretical Review
Format: Kindle
Wow, what a fun book!
I fell in love with the protagonist on the first page only to have to deal with one of the best plot twists of the genre. Well done.
Fischer is a genuinely nice guy. He cares about others, treats them with respect and does not expect that they conform to his world.
I love the dopey way he makes his way through life, seemingly unaware of what is going on around him, but trusting his friends to, well, be his friends.
We end with a few loose ends, but that happens in a serialization, right?
Lots of anime and pop-culture references for the reader to enjoy, along with some deep philosophical moments. Fischer is a deep well.
Enjoy the book! Looking forward to book two!
Cheers!
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Reviewed in the United States on November 1, 2024
★★★★★ 4
It is fantasy but unlike most fantasies. The mystery is what exactly makes this book so addictive.
Format: Kindle
I really enjoyed this book. It is fantasy but unlike most fantasies. So far no armies or mages but a fair amount of what looks like supeernational but accompanied by a voice that announces improvements in a computer like mode.
The main character is an Aussie. It's funny, clever and touching. It is not deep but it works.
In trying to avoid his previous life in another world, he keeps things light and tries to help thew locals who live in a culture and a political system he doesn't understand. His entire goal is to fish as much as possible in a place where everything related to the ocean is hearsay.
I just keep reading.
The mystery is what exactly makes this book so addictive. I've read the second and the third is waiting for me.
I read on.
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Reviewed in the United States on September 13, 2025
★★★★★ 5
fun
Format: Kindle
Fischer was an international billionaire who walked away from it all and met truck-kun. Now he’s in a tropical paradise with a unpowered System, and living his best life as a fisherman. He befriends many people and begins awakening people and animals as cultivators without trying to. Some see him as a hurdle to be removed, but his new friends deal with it without bothering him. In the end Fischer has the friends he’s always wanted and a love interest.
This is a good swift, king, slice of life story. There’s loads of humor, great pacing, wonderful narrator, and an interesting world. It reminds me of “Beware of Chicken” in its wholesomeness and enjoyability. I’ve already gone to the next in the series! Please enjoy
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Reviewed in the United States on October 22, 2024
★★★★★ 5
Just a dude chillin’, fishin’, and making the most of life.
Format: Kindle
If you want a book that makes you wanna grab a fishing rod and just take it easy, this is the one for you. It’s got some elements of progression/cultivation, but this is first and foremost about fishing and friendship. The author puts so much detail into the eating and cooking of the fish on here, it almost made me forget I don’t like the taste of fish!
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Reviewed in the United States on March 2, 2026
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