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Description
Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
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★★★★★ 4
Great, but bring your own inserts.
Size: 24x7.9, Color: Black
These work great, easy to install. Happy with them. Only problem was the instructions say don’t use the include inserts on wallboard, which meant I had to go out and purchase my own. That’s OK, because I like to use inserts I trust.
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Reviewed in the United States on December 9, 2025
★★★★★ 5
Sturdy and attractive
Size: 15x6.8, Color: Black, Size: 15x6.8, Color: Black
Love the shelves, great quality and design. They are very sturdy and perfect for my need. I ordered wine glass holders from Amazon and attached them to the shelves. Impressed and amazed at the look.
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Reviewed in the United States on November 18, 2025
★★★★★ 5
Beautiful shelves.
Size: 24x7.9, Color: White
Beautiful shelves. Easy to put up once you get the holes level.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Great shelves
Size: 16.5 Inch, Color: Rustic Brown
I loved these for my room, they were easy to install and super versatile, I love how easy it was to assemble them and how functional they became once I was done setting them up. They fit perfectly next to each other and I love how my room looks nice since I don't like relying on bookshelves or anything of that category and rather have wall shelves. They are really stable and I love how they look, they are also really easy to clean since I spilled some baby powder from my last waxing session and they clean up pretty well. Overall, just know that these shelves are super stable, durable and versatile, I love how many things can fit on it if you know how to organize or don't have much stuff to put on them; it's all up to you and what you need them for, so I recommend them 10/10!
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Reviewed in the United States on December 22, 2025
★★★★★ 5
Great shelves! Had for years!
Size: 16.5 Inch, Color: Rustic Brown, Size: 16.5 Inch, Color: Rustic Brown
I love these shelves, I’ve had them set up both ways, as a floating shelf and the other way where you get some side support. I’ve had them for years, moved with them, and they continue to work great. I’ve had a lot on them too weight wise (I love books) and they don’t cave in the middle. Great shelves and easy to assemble (I’m a newbie with a drill). Great value for the money, durability is great, adjustable, and great for what you get!
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Reviewed in the United States on May 2, 2026