SKU: 72209679284

Aveda Be Curly Advanced Shampoo 250ml

Sale price$53.10 Regular price$59.00
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Ships within 48 hours · Estimated delivery Jul 24 - Jul 29

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Description

Aveda Be Curly Advanced Shampoo 250mlThe Aveda Be Curly Advanced Shampoo 250ml is a 94% naturally derived, vegan friendly cleanser that marks a new era in textured hair care. Engineered with Avedas latest peptide powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's

The Aveda Be Curly Advanced™ Shampoo 250ml is a 94% naturally derived, vegan-friendly cleanser that marks a new era in textured hair care. Engineered with Aveda’s latest peptide-powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl-strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's internal structure and increase its resistance to breakage.

The formula is further enriched with certified organic kokum seed butter, which provides deep, weightless nourishment to the hair fiber, and organic aloe, which helps to smooth the cuticle for a frizz-free finish. This "Advanced" variant is specifically designed to be low-lather and sulfate-cleanser-free, providing a gentle "co-wash-like" experience that respects the delicate moisture balance of very dry or fragile curls. This 250ml bottle is the essential foundation for any curly girl method (CGM) routine, providing a professional-grade clean that leaves hair 2x shinier and significantly more defined.

Benefits

  • Internal Strength: Features a vegan peptide complex that builds structural resilience, making curls more resistant to snapping and mechanical damage.
  • Sulfate-Free Purification: Gently removes buildup, pollutants, and excess sebum using coconut-derived surfactants to prevent pigment stripping and dehydration.
  • Instant Frizz Protection: Smooths the hair cuticle immediately, providing a shield against 24-hour humidity and environmental stressors.
  • Enhanced Definition: Helps to "clump" and define natural curl patterns from 2A through 4C, preventing the "fuzz" associated with traditional shampoos.
  • Lightweight Hydration: Infuses the hair with kokum butter to replenish moisture without weighing down finer wave patterns.
  • 94% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources for a clean, sustainable beauty experience.
  • Refreshing Aroma: Scented with Aveda’s signature Pure-Fume™ blend of certified organic lemon, bergamot, and orange.

Ideal For

  • All Textured Hair: Expertly balanced for wavy (Type 2), curly (Type 3), and coily (Type 4) hair patterns.
  • Fragile & Breakage-Prone Curls: Ideal for those seeking to reinforce their hair's structural integrity after chemical or heat damage.
  • High-Humidity Environments: A must-have for individuals living in tropical or coastal Australian regions who struggle with daily frizz.
  • Color-Treated Curls: Gentle enough to maintain the vibrancy of salon-professional color while providing intensive nourishment.

Why you'll love it
You’ll love this shampoo because it provides the "wow" factor of a professional curl-defining treatment in the comfort of your own shower. At AMR Beauty, we know that managing textured hair can be a struggle; this formula makes the process effortless by providing instant detangling and softness even before you reach for your conditioner. You will love how your curls feel plush and touchable rather than "stripped" or stiff. It is a 100% vegan and cruelty-free solution that allows you to embrace your natural texture with the confidence of a high-end salon finish.

Final word
Don't settle for undefined, thirsty curls. The Aveda Be Curly Advanced™ Shampoo 250ml offers a sophisticated, science-led solution that respects the biological complexity of textured hair. By integrating this advanced cleanser into your routine, you are choosing a future of resilience, high-definition bounce, and unparalleled shine for your curls.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 72209679284

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Stane
Birmingham, US
★★★★★ 5
Warm, Comfortable, and Great Value!!
Material Type: Recycled Polyester, Color: Black Red Buffalo Check, Size: Medium
This fleece is cozy and does a good job keeping warm in cold weather. The material is soft, the fit is comfortable, and it layers well over a shirt. Not heavy-duty outerwear, but perfect for everyday wear and great quality for the price.
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Reviewed in the United States on January 17, 2026
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S. Chung
Houston, US
★★★★★ 4
Thick and Warm, but not too comfy
Material Type: Recycled Polyester, Color: Light Grey Heather, Size: Medium
These are great pullover 1/4 zip fleece sweaters. They are relatively thick and very warm, about twice as thick and stiff as the common Columbia fleece pullover. The fleece is very dense, almost like a jacket. Pros: - Quite thick and warm, almost too warm - Good fitting cut (doesn't bulge in the wrong places) - Good value for the price - Lots of different color choices Cons - Quite thick - a bit stiff and not very stretchy (not great to sleep in, can be hard to put on or take off) - It has a seam running down the middle of the back. It doesn't bother me, but it would be better if it had no seam there. Overall recommended if you're looking for a thick/warm fleece sweater of decent quality, without spending much money.
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Reviewed in the United States on June 16, 2025
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Jim Pierce
Lexington, US
★★★★★ 5
Awesome.
Material Type: Recycled Polyester, Color: Light Grey Heather, Size: X-Large
Fleece jacket is nothing short of awesome. I picked up a few over the years and always been pleased with them. Worn to work, for casual wear, And now that i'm retired just around the house to keep warm. They wear well, Wash well, Hold their shape stitching and zippers. Watching their price I scored this win for twelve dollars and sixty cents. They lend themselves well to layering as well. A real value in this day and age. Very true to size very comfortable.
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Reviewed in the United States on February 5, 2026
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Reviewer123
Los Angeles, US
★★★★★ 5
So Soft and Warm
Material Type: Recycled Polyester, Color: Black, Size: Small
Great quality fleece for the price. It’s soft, warm, and fits true to size without feeling bulky. The quarter-zip design makes it easy to layer, and it looks nice enough for everyday wear. I’d definitely buy this again.
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Reviewed in the United States on January 21, 2026
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Amazon Customer
Grantham, US
★★★★★ 5
Good Value!
Material Type: Recycled Polyester, Color: Blue Heather, Size: XX-Large
I bought one of these jackets a few years ago it is fairly thick and is great for outdoor wear. This new one is thinner material by quite a bit, but still well made. I like the zippered pockets. It is fuzzy and comfortable. Might even buy a third one in a different color!
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Reviewed in the United States on January 23, 2026

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