SKU: 71994817425

Brand Is Destiny: The Ultimate Bottom Line

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Description

Brand Is Destiny: The Ultimate Bottom LineWritten for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value based healthcare Political correctness is

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.



Binding Type: Paperback
Publisher: MHR Enterprises
Published: 02/07/2017
ISBN: 9780974501741
Pages: 198
Weight: 0.60lbs
Size: 9.02h x 5.98w x 0.42d
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SKU: 71994817425

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4.3 ★★★★★
Based on 28 reviews
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L
Verified Purchase
Liyah
Port Orchard, US
★★★★★ 5
Great washcloths
Size: 3 Count
I’ve had mine for over 3 years now, and it still holds up perfectly! Worth every penny.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 2, 2026
C
Verified Purchase
christopher
Lowell, US
★★★★★ 3
Nice, but too small...
Size: 3 Count
...for dudes with bigger hands. The softer black side is very soft, but basically worthless if you're wanting to really scrub dead skin away. The white rougher side is really nice and after scrubbing with it, you really feel clean. You can really feel your pores come alive when you're rinsing the suds away. I've only used the rough side. Now the disappointing part is that the cloth is just too damn small. Men with larger hands will have a hard time keeping the cloth in your hand - it's not big enough to drape over your hand so it scrunches up quite a bit when you're really trying to get a good scrub with it. If they made these in a larger size I would easily give it a "5".
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 5, 2022
M
Verified Purchase
Mike
Draper, US
★★★★★ 5
Perfect wash cloth
Size: 3 Count
Perfect wash cloth, a soft side and an exfoliating side. Easy to clean I just throw it in with my towels.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 29, 2025
S
Verified Purchase
Sherri
Omaha, US
★★★★★ 5
Love these and I’ll tell you why….
Size: 3 Count
You have 2 sides to it. One that is rougher and exfoliates wonderful and the other side for gentle use. I like to use the rougher side, scrub down then do it again with the gentler side. It’s a win/win. Highly recommend!💯
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Reviewed in the United States on August 27, 2025
C
Verified Purchase
CostEng1959
Dallas, US
★★★★★ 5
Soft and durable side and very robust exfoliating side really works
Size: 3 Count
Super absorbent, and the scrubbing side isn't too rough. I use these first thing in the morning to wash my face and wipe the sleep from my eyes, and the microfiber side of the washcloth is very soft. I highly recommend!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 1, 2025

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