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Description
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Binding Type: Hardcover
Publisher: Portfolio
Published: 10/03/2017
ISBN: 9780735213654
Pages: 320
Weight: 1.10lbs
Size: 9.20h x 6.30w x 1.10d
Review Citations: Booklist 10/01/2017 pg. 10
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
bowls
they where perfect for our event
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Reviewed in the United States on October 31, 2025
★★★★★ 2
Not great bowls
The bowls are not easy to separate and tip easy. Would not buy again.
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Reviewed in the United States on September 12, 2025
★★★★★ 5
Quality
Color: Gold
Very good
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Reviewed in the United States on May 25, 2026
★★★★★ 5
quality
Color: Gold
Great quality.
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Reviewed in the United States on May 15, 2026
★★★★★ 4
so elegant but best for softer foods
Color: Gold, Color: Gold
I am impressed with this gold silverware. I was surprised because they are very light, but they are also elegant. The handles are a little longer than the usual plasticware, so holding them, using them to eat, made me feel like the meal was elevated. These would be perfect at a garden party, a brunch, a fancy picnic. I love that there are equal numbers of knives, forks, and spoons, and they would look beautiful at place settings, or just tossed into glasses for people to grab what they need.
My one misgiving about recommending these for any occasion is the knife. It’s just not sharp, and like the other pieces, it is lightweight. It’s great for spreading butter onto a roll and could cut through soft foods like pasta or cake. But any attempt to cut through a piece of meat or a starchy vegetable that’s just lightly cooked will result in the knife snapping in half. But if you’re serving relatively soft foods (brunch would be perfect!), then this is an elegant, easy solution to feed a lot of people while keeping cleanup to a minimum.
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Reviewed in the United States on March 7, 2026