Pay in installments of $4.25 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 27 - Aug 1
For Your Every Summer RSVP, with Code: SUMMER15
Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.2 ★★★★★
Based on 24 reviews
Sort
Product Reviews
★★★★★ 5
Great fit and comfortable.
Size: X-Large, Color: Chestnut Brown
Great fit and pairs well with jeans or dress pants. Quality material that is soft and comfy. Worth the price!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 3, 2025
★★★★★ 5
True to size
Size: Medium, Color: Light Blue
True to size very good material. The quality is excellent. It’s lightweight and it says that the color I love very much in style.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026
★★★★★ 1
Not worth buying
Size: Small, Color: Light Blue
Cheap material, stitching looks cheap, and the collar is way too big, almost like it’s a wrong cut. It doesn’t look good at all. Decide it to throw away in the trash right away. It’s a $25 mistake.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
★★★★★ 5
Just as described
Size: X-Large, Color: Black
Pullover is soft and comfortable. Too soon to comment on shrinkage but quality seems to be good. Not heavy duty but good quality.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 7, 2026
★★★★★ 4
FYI
Size: 3X-Large, Color: Khaki
Me and my wife liked the look of the sweatshirt. The color is what I expected. Shirt was comfortable. I got the 3X and it fit pretty good. However I was debating if the 2X would have been better, but I have big shoulders and it may have been tight. Length was pretty good, but my thoughts it could have been just a tad longer.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 7, 2025
recommand products
Fits 2003-2007 INFINITI G35 3.5L Direct-Fit Replacement Exhaust System 106-0173
295.50
Rainbow AdventureUs - Original Snow Sleeves® Wrist Gaiters - USA Made
40.80
Electric Fuel Pump High Flow EFI Performance Universal Fit Aeromotive 11820-BGPL
162.50
New Balance CK10R
210.00
Bosley's Basset Hound Dreams - Classic OG - Goodr Sunglasses
30.00