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Slugfest: Inside the Epic, 50-Year Battle Between Marvel and DCThe first in depth, behind the scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY the Coke and Pepsi of superheroes and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century,
The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman -- DC had them all. And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man. Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?" Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.Binding Type: Hardcover
Publisher: Da Capo Press
Published: 10/03/2017
ISBN: 9780306825460
Pages: 304
Weight: 1.10lbs
Size: 9.10h x 6.10w x 1.30d
Review Citations: Kirkus Reviews 08/01/2017
Shelf Awareness 10/13/2017
Publishers Weekly 10/23/2017
Library Journal 11/01/2017
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4.3 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
like that
Size: 48in, Color: 3tier, Size: 48in, Color: 3tier
I like to have a three-dimensional wall shelf at home. I can display plants, photos and other items well. It is great. I haven't taken care of it yet. I need to put more beautiful items. Oh, by the way, it is of good quality. It is a little heavy. The merchant provides expansion screws for hanging it on the wall. It is also very simple to assemble... I am very satisfied with the effect and I like it very much.
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Reviewed in the United States on June 16, 2025
★★★★★ 5
Great Accent Piece
Size: 48in, Color: 3tier
Industrial looking with wide shelf space. We were looking for a functional accent piece that we can also put things on. This new addition has been more than perfect. It provides a rustic feel and it has the industrial bars that holds the shelves which is the best.
Very sturdy, please make sure to assemble on studs this piece is heavy. It looks really good in our living area.
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Reviewed in the United States on June 12, 2025
★★★★★ 5
Good looking
Perfect. Easy install. Sturdy.
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Reviewed in the United States on August 31, 2025
★★★★★ 5
A Spa-tacular Addition to My Bathroom Oasis!
Size: 24in-Shelve
Perfect Statement Piece for My Spa-Like Bathroom!
I know this review is super delayed~I’ve been living out of the country, and only just got around to installing this beautiful shelving unit. But wow, it was worth the wait! I hung it in my bathroom above the jacuzzi tub where I have vaulted ceilings and a skylight, and it fits perfectly. It adds the perfect industrial-chic touch I was looking for.
I use it to store all my bath oils, salts, and candles, and it’s transformed the space into a relaxing, elevated sanctuary. The quality is fantastic and it was easy to install. Honestly, it looks like something out of a spa catalog. Highly recommend for anyone looking to upgrade their bathroom with both function and style!
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Reviewed in the United States on July 22, 2025
★★★★★ 5
Great deal for the money, look sharp, and very sturdy
Size: 32in-Shelves, Size: 32in-Shelves
I was looking to create pipe shelves in our living room. After spending some time researching prices for pipe and wood, I determined that I would save money by buying a couple sets of these shelves.
When the shelves came in, I was happy to learn that they were indeed good quality and easy to assemble. They come with mounting hardware, but I’d recommend better mounts for the walls than the ones supplied.
Overall, I love the look of these shelves. The wood is described as reclaimed, but it’s pretty much cheap, light wood with a stain. They still look good and are sturdy. The pipes has some silver paint brushed on them to give them a distressed look. I thought it was actually a little cheesy looking, but I happened to have iron-colored spray paint, so I just respirated them.
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Reviewed in the United States on October 21, 2020