SKU: 1634807703

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

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Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the GameTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: * Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. * It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. * Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

Binding Type: Paperback
Publisher: Free Press
Published: 07/01/2008
ISBN: 9780743271172
Pages: 254
Weight: 0.89lbs
Size: 9.02h x 5.98w x 0.61d
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SKU: 1634807703

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Francheska Morales
Fort Morgan, US
★★★★★ 5
Divisor muy conveniente
Quedo espectacular
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Reviewed in the United States on May 16, 2026
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Lindsey torres
Natrona Heights, US
★★★★★ 2
Not worth the price cheap materials
Color: Black
Honestly started to lean to one side after having it up one day and the bottom kept coming off not worth the price
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Reviewed in the United States on March 15, 2026
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king
Lexington, US
★★★★★ 5
Well built
Color: Black
Did the job! Awesome divider and very easy to put together
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Reviewed in the United States on March 15, 2026
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Tonya Walker
Charlottesville, US
★★★★★ 5
Great invention
Color: White
Second pack of these and I love them. I used them mostly for computer cables in my home office and my work office so I did not constantly have to go digging for laptop power cords and adapters. They have a strong adhesive that is very durable, the installation was super easy, super functional and overall great value for the money. These would be versatile as well if you wanted to use them for say phone charging cables or similar cords that seem to always fall behind a shelf or something similar.
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Reviewed in the United States on April 28, 2026
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Janice Douglass
Louisville, US
★★★★★ 5
Wonderful for chargers
Color: White
I was skeptical about ordering these, but I am so glad I did. They are little cord controllers and they have a lift up cover that is magnetic so you can easily take your cord out of the hole. They stick to what you put it on and I’ve had no problem with them coming off on wood or plastic. Glad I bought these.
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Reviewed in the United States on April 8, 2026

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