SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Description

Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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scot00
New York, US
★★★★★ 3
A bit greasy
I know this is a body shimmer oil, but I felt it was a bit of a oily, greasy feeling on my skin. It does go on easily and has nice light shimmer or glow to it.
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Reviewed in the United States on March 26, 2025
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Suleyka Torres
Lake Worth, US
★★★★★ 5
Me encanta
Color: Glint Rainbow
Me encanto volveria a comprar
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Reviewed in the United States on May 23, 2026
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Yss
Whiting, US
★★★★★ 5
better results
Color: Glint Pink
I really like the packaging; you don't need to open it and spill everything—with a simple touch, you have the product. I love it and would buy it again.
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Reviewed in the United States on April 23, 2026
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Shelby
Alexandria, US
★★★★★ 2
Not very much dispenses with pumps
Color: Glint Rainbow
This gives out very small puffs of glitter when depressing the pump. The glitter is as expected, but it would be more efficient to just open the dispenser with how little this pumps out. I'll probably just use this for crafts instead of body and hair. It doesnt really stick either because it is a dry powder
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Reviewed in the United States on May 29, 2026
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Takelia
Phoenix, US
★★★★★ 1
Not what I expected
Color: Glint Rainbow
Product doesn’t come out like a dust
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Reviewed in the United States on April 30, 2026

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