SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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mitzuh jasso
Bozeman, US
★★★★★ 5
Perfect Buy for you Hardworking Man/Women
I’ve bought my husband 3 of these already for work we love them easy to clean super durable perfect for his job. Keeps his coffee nice and hot and his chilled drinks nice and cool! We love it every chance we get we buy another one.
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Reviewed in the United States on January 11, 2026
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Ilda Espana
Natrona Heights, US
★★★★★ 4
Doesn’t maintain hot too long.
I love this cup because the material is good for heavy duty jobs like mine. I took off one star because it does keep hot but not for super long, it lasts hot for about 2-3 hours. Other than that it’s easy to wash and the magnet that comes on the cup is super strong which comes in handy for not loosing it. It magnetized on to the cup.
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Reviewed in the United States on October 28, 2025
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Antonio Crissinger
Lowell, US
★★★★★ 5
It's the best.
I'm picky on my coffee cups. Klien though has made a great cup for ones like me who work construction. This tumbler not only keeps your coffee hot, but is tough as hell. I can't count how many times it's fallen, dropped, or accidently kicked and still works like new. The rubber bottom and sides grip great. The magnet is strong and helps with tipping over, or possibly dropping. The locking lid also helps with spills.
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Reviewed in the United States on August 4, 2024
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1Yldkat
Whiting, US
★★★★★ 5
Best tumbler I've ever owned
I use this tumbler as a travel cup for my coffee primarily. I have also drank cold beverages out of it. Both are satisfying experiences. Why does this product appeal to me so much that I would buy one, recieve it and then buy another? Because they got it RIGHT. They didn't waste time trying to put a handle on it that would be too big for some hands and too small for others. Instead, they put a grip surface on it that is comfortable and secure with or without gloves. A cup for all seasons and working men and women of America. The lid screws on, and the drink spout cover snaps in place open and closed. Even better, it doesn't rub on your nose when you drink out of it. Stainless steel inside and out, except for the thick lid and grip surface. Keeps coffee hot way longer than I'm used to, but don't know for sure how long because I don't waste much time drinking it. I have one for my truck and one for my Jeep so I'll never be without it. Yeah. Love it that much. I don't use the provided rare earth magnets for the cup, but I put them to good use elsewhere. I can see where they would come in handy in the construction or other trades. I use the cups on my commute, around the house, and while enjoying the outdoors. Keep up the good work, people!
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Reviewed in the United States on July 26, 2022
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Megan martirossian
Carnegie, US
★★★★★ 5
Good cup
Great cup, love the long lasting seal. the magnet fob is strong enough to hold a full cup which is great. Holding warmth...id say 6/10 Keeps warm of its full for about 3 hrs give or take but half full it tanks pretty fast.
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Reviewed in the United States on March 13, 2026

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